Based on the latest estimates of eMarketer, Pinterest ended 2019 with a boom in the number of its users that totaled to 82.4 million.
The market tracker said Pinterest’s user rate soared more than 9%, allowing it to overtake Snapchat which only gained 80.2 million users last year.
“While Snapchat has a young core audience that it caters to, Pinterest has a more universal appeal, and it’s made significant gains in a wide range of age groups,” eMarketer analyst Nazmul Islam explained.
Launched in 2010, Pinterest became one of Americans’ preferred site as the virtual bulletin board platform allows image-centric messaging.
A blog site posted that Pinterest’s goal is to “connect everyone in the world through the ‘things’ they find interesting.”
Aside from giving the users access to decorate their personal boards based on what they’re passionate about, the application also lets them to connect to virtual shopping.
The results make Pinterest the third largest social media platform in the United States following Facebook and Instagram.